In today’s hybrid world, it’s easy to forget the power of a great meeting. With so much happening behind screens, it’s easy to forget that real face-to-face collaboration is one of our most powerful tools for driving progress.

At Just Meeting Rooms, we’ve seen firsthand how effective meetings lead to better business outcomes. Whether it’s closing a deal, sparking a new idea or aligning a team, the most impactful moments still happen when people meet in person.

Let’s look at how some of the most successful companies in history have used meetings to make bold decisions (and how you can steal a page from their playbook).

The Netflix Pivot: A Meeting That Redefined an Industry In 2007, Netflix executives gathered in a quiet conference room for what would become one of the most important business meetings of the decade.

At that time, Netflix was known as a DVD delivery service. While they were successful, they faced an uncertain future. The team came together to ask a single, defining question: “What if we stopped shipping DVDs altogether?”

It wasn’t an easy discussion. The idea of moving to digital streaming felt risky and untested. But that in-person collaboration — open, focused, and brave — gave rise to a unified decision.

The result? A complete shift in the entertainment landscape. Netflix transformed from a mail-order company into a global streaming powerhouse.

The Apple Meeting That Brought Focus Back to the Brand Fast forward to 1997. Apple was struggling with unfocused product lines, declining revenue and an unclear identity.

When Steve Jobs returned, he called a meeting with his top executives. He walked to a whiteboard and drew a simple 2x2 grid: Consumer | Pro Desktop | Portable

Then he made the call: four products. No more, no less.

That single meeting reshaped Apple’s focus, paving the way for iconic products like the iMac, iPod and iPhone.

What These Meetings Have in Common Across every great business moment, three factors show up again and again:

1. Clarity of Purpose
2. Open Collaboration
3. The Right Environment

We believe the room itself plays a role. It can inspire energy, confidence and connection. That’s why choosing the right meeting space matters more than ever.

Bringing It Back to Today: Why Face-to-Face Still Wins In a hybrid, on-the-go business world, it’s tempting to keep every meeting virtual. But research consistently shows that in-person meetings build trust, drive faster decisions and spark more creative solutions.

The truth is simple: The room shapes the result.

How to Create Better Meetings in Your Own Business

- Choose the right meeting space.

- Set a clear purpose.

- Keep it human.

- Leverage professional meeting spaces.

Conclusion: The Right Room Changes Everything Every major business breakthrough starts with people in a room, sharing ideas and finding clarity. Because when you bring the right people together in the right space, that’s where the magic happens.

Just Meeting Rooms makes that connection possible.